Philosophy

Where A Softer Touch Begins…

In nearly 35 years of practice as a physician by far my proudest moments have happened here at Southern Ontario Fertility Technologies (S.O.F.T.).  In 10 years we have accomplished a truly amazing feat; we have helped create and support hundreds of families with over 3,500 pregnancies.

Our clinic is unique in how we approach the challenges of infertility for our patients who include individuals, couples and families.

At S.O.F.T. we strongly believe that our patients deserve more than just a family and our commitment starts with you.  Our priority are your goals, hopes and dreams of creating a family that is yours to hold, cherish and enjoy for a lifetime.  S.O.F.T. not only helps create families but we support them through our actions.  From the moment you walk in the door and are greeted by our warm staff and inviting surroundings your journey is just as important as the destination. 

Infertility often has more than one answer and your path will take you through a difficult period filled with questions, frustrations and time.  Fertility treatment is as much about supporting couples and individuals as it is about results and our focus is on results.  We haven’t supported 3,500 pregnancies just because we care; we’ve encouraged, enabled, promoted and maintained a level of care that puts us ahead of others.

The difference at S.O.F.T. is our educated, competent and caring staff who all possess the necessary balance of experience, professional knowledge and compassion.  We have recruited not only the best people in the field of fertility treatment but people who best fit the ideals of our clinic and our patients.

The S.O.F.T. advantage is more than just a commitment to our patients.  We stay on the cutting edge of research and treatment to improve patient outcomes and use protocols in treatment cycles not commonly used by other clinics to achieve intended results for our patients.  We have the most extensive collection of reliable patient focused information available online.

Patients are valued members of our clinic and our belief is that patients should be informed, educated, aware and involved in their care.  Care should also be affordable, accessible and efficient with each employee at S.O.F.T. available to patients when needed.

Each cycle is reviewed by one of the S.O.F.T. physicians with suggestions made for effective treatment should a pregnancy not occur and all medications, treatments and investigations are done on site or at established medical facilities with a reputation of exemplary care.

Whether our patients come to S.O.F.T. for fertility, hormone replacement (HRT) or women’s health I can assure you that you will be met with respect in an inviting and professional atmosphere on each and every visit.

Sincerely,

Dr. James. S. B. Martin
MD, CCFP, FRCS(C)